(GRATZ, PA) – MI Windows and Doors recently unveiled a redefined brand platform, highlighted by a new website (www.miwindows.com), logo, and tagline. All of these changes were grounded on MI’s desire to help its partners succeed. MI takes the responsibility of making high-quality windows and sliding glass doors personally, because it knows that its team, customers, supply partners, and communities depend on it.
The new website provides an enhanced user experience with access to updated collateral, technical data, and product information. Visitors to MI’s website no longer have to select their location before entering, as the new site utilizes the latest location services to ensure that visitors get access to only those products available in their area. The new site also features updated photography to showcase MI’s comprehensive replacement and new construction product offering.
The logo features a new icon – two windows, linking together to represent the partnerships and long-lasting relationships that have led MI to where it is today. This logo is representative of the entire MI team, its business, and its heritage, and is a visual embodiment of MI’s continuous pursuit of quality and precision. The new tagline – “Experience Clarity” – is an invitation from MI to all of its team members, customers, and stakeholders to experience the MI difference.
Founded in 1947, MI Windows and Doors is one of the nation's largest suppliers of energy-efficient vinyl and aluminum windows and sliding glass doors. With plants in Pennsylvania, Texas, and Arizona, MI offers a broad spectrum of windows and doors backed by exemplary customer service. The company's commitment to safety, quality, and service are exemplified by the people that represent it nationwide. For more information, visit www.miwindows.com